Anyone who owns a small business should know that there’s really no need for them to compete for search engine results on a national level. Instead, you can actually get much better results and a much larger ROI if you target your specific audience. Typically, this audience is made up of people who live near your business.
Let’s say that you own a plumbing business and have a small brochure like website. You’ve probably heard that you need to get good search engine results for this site but you don’t have a lot of money to invest therein. With this in mind you should know that one of the top SEO tips here actually has to do with targeting the right keyword. So, instead of targeting the word “plumber,” you should be targeting the phrase “plumbers in Saxonburg” (or wherever it is that you’re located). Not only would you save a lot of money here but you’ll get much better results in a lot less time too. This is because you’ll only be competing with other websites who have that keyword phrase.
Now that you have a better understanding of what local SEO is really all about, you should know that there are 5 SEO tips ad tricks that you should be using.
Your website is your online business storefront. For this reason, you’ll want to make sure that it portrays the right message to both users and search engines alike. This is why it’s so important to make sure that your content use keywords correctly. What this means is that your keywords should be located in:
1. The domain name should at least have your business name in it and if possible, it should also contain your location.
2. Each page’s title should list your business name, location and services offered.
3. Local SEO tips also say that your keywords should be in both your meta tags and your descriptions.
4. Your content should mention the type of work that you do, where you’re located and contain links to things in your area to reinforce the fact that this really is your target location.
Your contact information (business name, address and phone number) shouldn’t only be on the front page of your website but it should also be on your contact page and all of your other web pages as well. Thanks to WordPress SEO tips whenever you’re working with this type of website will make it easy to ensure that this information is in the footer of each page.
There are lots of local places where you can list your website such as directories and review based websites. You’ll want to have as many of these as possible pointing back to your website so that search engines know that your website is relevant for specific services within a certain location. Not only do you want to list your website here but you also want to keep these links updated with photos and information about your company.
Another one of the important, free SEO tips is to have your clients go online and leave a review about your business. Anyone for whom you’ve done a good job and who is happy with your work will have no problem doing this for you. Of course, you can make this easier for them by providing an email link on your testimonials page for them to use.
Once reviews start coming in, make sure to reply to them regardless of what they say. This allows new clients to see that you take pride in your work. Just don’t get into arguments about bad reviews when they happen.
There are lots of social media websites (i.e. Twitter, Facebook, Instagram) today. These aren’t only for young people to blab on, they’re also for small companies to use in making a good name for themselves. For this reason, you’ll not only want to have social media accounts but you’ll also want to keep them updated with photos and posts. The more active you are in these outlets, the more likely it will be for you to get inquiries through them as well. Also, make sure to check your messages as people like sending them instead of picking up the phone anymore.
Now that you’re better informed as to how to use the search engines to the advantage of your small, local business, it’s time to get busy, get to work and employ these techniques for your website. Doing so will help you to see an increase in traffic coming from search engines, which in turn will lead to new clients coming to your business. Since this is ultimately every business’ goal, there’s nothing stopping you from doing it today.
Before working on avoiding Google Penalty it is good to start by first knowing how much penalties types there are. In Google there are specifically only two types of penalties. The first one is the manual penalty and such penalties are easy to recognize. They are always followed by a message from Google in the Google Webmasters Tools Account. The second penalty is the algorithmic penalty which occurs only when carrying out an update on Google algorithms. However, this could be a slight aberration or maybe a series of variations which does create a penalty automatically. This second penalty is critical as it can cause a website to experience a drastic drop in the search engine ranking.
Knowing the penalties help in solving or preventing them. There are various ways that are helpful in avoiding an algorithmic penalty. The basic step is to ensure total adherence to Google guidelines which has unequivocally made clear on specific rules that should be followed as a preventive measure as well as a warning. Therefore, any trick that tries to deviate from the clearly stated guidelines will only lead to penalties. It is pertinent to note that these Google guidelines are regularly updated and hence it is highly vital to always go through them when the Search Engine Optimization is being carried out.
Another important thing to do with avoidance of Google penalty is having content audit in place. This is the best way to determine out what is being done wrong as well as how best to rectify it, and prevent it from any Google penalty. Therefore, having a content audit in place provides an evaluation and understanding of the website’s content in comparison to the business objectives and meeting user demands. It helps in recognizing areas which need updating as well as in the assessment of content’s structure and consistency of your website. For a website that has so many pages, you can simply target the very top pages based on the number of visits using Google Analytics. In the end this action will be helpful in defining the top traffic pages on your website and by improving the content on your website which will help in staying far away from any Google penalty.
It is also very important that the link profile audit is done regularly. Internet website owners should not always wait for a manual penalty before conducting an audit. All websites are indexed by Google solely based on the quality of link profiles. This to Google determines the quality of the sources of the links provided, ascertaining whether the links are coming from a good sources or not. Also, the anchor text used for the links are usually the two main structures based on which an algorithm will be used to rank the website. Using Google Webmasters Tools can be really helpful in getting a list of all the links. With such information about all links Google uses to rank a website, this can be used to analyze possible problems before they turn out to become penalties.
Having the right SEO is important and before the evaluation of the website. It is good to verify if you have, you have the right SEO. There is a major difference between good and bad search engine optimizations. Find out if the SEO used on your website used any obsolete techniques such as cloaking, keyword stuffing, over optimized anchor text, spammy links, and the like. All these mentioned techniques could lead to a Google penalty. Finally, make sure there is consistency and sync with website content. There are various types of contents and each with a role in content marketing strategy, understand which content will pull traffic. Good traffic translates into good rankings and that will certainly be helpful in preventing – Avoiding From Google Penalty.
If you are operating your business in Adelaide and would like to hire a SEO expert then we are your NO.1 solution. I hope you do enjoy learning from this article. To make sure your website is safe from Google Penalty please talk to us today. We are one of the leading Australia SEO companies.